Anne Holland of Marketing Sherpa gives us another best practice case study with the Royal Carribean Cruise’s interactive email campaign launched in 2005.
According to Holland, the email’s landing page “is one of the coolest landing pages of 2005.” I looked at the sample - and even with only a screen shot I just have to agree.
Although people usually go on cruises in June to September, or even up to December, cruise marketers launch their campaigns as early as January. This is a major challenge with the competition sending out a wave of campaigns and people still not having that vacation on their minds. One has to really stand out with high impact. (more…)