Current Mission
This is a mission statement. Testing mission statement. test. test. test.
Search this blog
Business Communication Articles

Business Communication Articles by Category

  • Advertising (18)
  • Blogs (15)
  • Change Communication (12)
  • Conflict Communication (13)
  • Corporate Intranet (14)
  • E-mail (34)
  • External Communication (29)
  • General (126)
  • Internal Communication (58)
  • Management Communication (65)
  • Marketing (35)
  • Podcasting (3)
  • Public Relations (38)
  • Publications (21)
  • Speechwriting (2)
  • Websites (37)
  • Writing (50)

  • Business Communication, Conferencing, Public Relations
         Google Reader Add to My Yahoo!
         Subscribe with Bloglines Subscribe in NewsGator Online
     

    Blog Search Engines

    Global Business Watch

    Links

    Related Links




     
    « Business Communication: More Tips on Writing Media Releases

    Business Communication: The Multi-language Publication »

    Business Communication: Issues Between and Among Media, PR and Companies
    written by tessa and filed under General and Conflict Communication and Public Relations | 2:54 am | 11/28/2005

    In the current issue of PR Influences, Editor Grant Common writes on the uneasy alliance among media, PR and companies in Australia.

    Common referred to an article by Neil Shoebridge in the Australian Financial Review in early November, calling it “a vitriolic attack on PR.” He said Shoebridge accused PR people of sending too many media releases, not responding to phone calls, not being honest and responsive enough, and overselling to clients what they could achieve in media. He also said Shoebridge suggested that clients do media work themselves.

    Although Common agrees that Shoebridge’s accusations are right, he counters that media has a lot of failings and inconsistencies of its own including misrepresenting people in stories, quoting people wrongly, running material without checking facts and blatantly promoting information about themselves as news. His point is that the problem is contributed to by all three parties: companies, their PR people and media.

    1. Australian media’s inconsistency in what it runs as news puts pressure on PR. When media accommodates “non-news,” companies and PR people are given the signal that it’s okay to release that kind of material.

    2. Companies push their PR people to inundate media with releases, thinking that the numbers will bring in more results in publicity. The media releases that media complains about have actually already been filtered and cut down by PR.

    3. Media wants to have a relationship directly with the company, bypassing PR. Companies, on the other hand, often do not want to deal with media directly. That is precisely why they hire PR agencies to build and manage a relationship with media.

    4. PR people in recent years have been educating client companies on the role of PR and the importance of building a relationship with media.

    Common said that Shoebridge conceded that some PR people and agencies have done a good job.

    Common further points out that a certain specialist company in IT media, founded and run by former journalists, has helped solve this three-way problem by gathering more than a hundred representatives of client companies, PR agencies and media twice a year to talk, build relationships and “develop protocols that will satisfy the needs of all three parties.”

    If it works, perhaps others could follow suit.





    Technorati Profile

        Bookmark Business Communication: Issues Between and Among Media, PR and Companies at del.icio.us    Digg Business Communication: Issues Between and Among Media, PR and Companies at Digg.com    Bookmark Business Communication: Issues Between and Among Media, PR and Companies at Spurl.net    Bookmark Business Communication: Issues Between and Among Media, PR and Companies at Simpy.com    Blink this Business Communication: Issues Between and Among Media, PR and Companies at blinklist.com    Bookmark Business Communication: Issues Between and Among Media, PR and Companies at Furl.net    Bookmark Business Communication: Issues Between and Among Media, PR and Companies at reddit.com    Fark Business Communication: Issues Between and Among Media, PR and Companies at Fark.com    Bookmark Business Communication: Issues Between and Among Media, PR and Companies at YahooMyWeb
    Comments
    « Business Communication: More Tips on Writing Media Releases

    Business Communication: The Multi-language Publication »


    Trackbacks

    RSS feed for comments on this post.

    The URI to TrackBack this entry is: http://www.bizcom-pro.info/wp-trackback.php?p=83

    Comments


    Leave a Comment

    XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>



    [Browse Through Our Media Kit]
    today about advertising opportunities!

    Copyright © 2005 . All Rights Reserved.